How The Yoga Room Prioritizes Member Happiness
By focusing on automation to improve communication, The Yoga Room created a sanctuary where members feel seen and valued. Dive into the steps they took to achieve an outstanding satisfaction rate.
The Yoga Room (T.Y.R) has always been more than just a yoga studio—it’s a community focused on mindfulness, connection, and personal growth. With a diverse offering of classes ranging from restorative yoga to power vinyasa, T.Y.R has established itself as a haven for wellness seekers.
However, as membership grew, maintaining the same level of personal touch became increasingly challenging. To address this, T.Y.R embraced automation tools to enhance communication and ensure every member feels seen and valued.
Why did The Yoga Room focus on automation?
Emma Patel, Community Manager:
"Our mission has always been to create a space where members feel cared for. As we expanded, we realized that leveraging automation would allow us to stay true to our values while scaling our operations."
Key steps they implemented:
- Introduced automated welcome emails for new members, fostering an immediate sense of belonging.
- Set up reminder notifications for upcoming classes to keep members engaged.
- Leveraged feedback surveys to continuously improve the member experience.
These measures ensured that every touchpoint was intentional, creating a seamless and supportive experience for members.
Outstanding results from member-first strategies
The Yoga Room’s commitment to improving communication paid off. Members reported higher satisfaction, with many highlighting how valued they felt as part of the community.
"Automation didn’t replace our personal touch; it enhanced it. Members feel more connected, and our team has more time to focus on what matters most—building relationships." - Emma Patel, Community Manager
By integrating automation with their core values, The Yoga Room achieved an impressive satisfaction rate while staying true to their mission of creating a welcoming sanctuary.
Takeaways for other studios
Emma emphasized that the key to balancing growth with personal connection is strategic automation. Studios should identify pain points in their communication process and adopt tools that enhance—not replace—human interaction. This approach ensures that as businesses grow, their commitment to member happiness remains unwavering.